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John Pulinat strives to ensure that he provide you the
best work for your needs, on target, on time, with
the process of successful transition and conclusion.
Visual metaphors and illusions, whatever concept and idea,
he bring that to life and reality. The job of the visionary
artist is to create images that solve specific visual challenges.
The visual problem to be solved usually involves the support of
an idea by artist or client.
The client or art director sends the artist a detailed
summary of the article, story, script for a product or service
which is presented in the form of text. This is the starting point.
Literal or narrative visualization may be the appropriate
solution for one problem. Another may call for a more
conceptual or metaphoric approach. Understanding the book,
article, script, product or service, to be supported by the
images, as well as an understanding of the eventual audience
for the work, is crucial for the development of successful and
powerful image.
How
much does it cost?
An estimate is usually given after submitting the detail
job request form. Discussion of the project through
e-mail /phone is followed by setting a schedule and
budget with the client or art director.
Fees are based on usage, complexity and time.
A picture created for a mass-market book cover
will be more expensive than a similar image created for
a small-circulation magazine.
A flat rate (not hourly) is charged based on complexity
of the illustration(s), where it will be used, how many
times it will be used, and how quickly it is needed.
The less reproduction rights transferred and less complex
the imagery and the longer amount of time needed to complete
it, the less it will cost.
WHAT IS THE TYPICAL JOB
PROCESS FOR DOING ORIGINAL ART WORK?
Every job is different according to the client’s needs,
but this is how a typical job process is handled.
Click on contact. Fill out the inquiry of availability for the particular job.
After the initial contact, you will get a reply from
John Pulinat as early as possible within 24 hours letting
you know his availability.
To start a job click on job request form in contact section and
fill out a detailed description of the job.
Choose a style (he executes three styles, enabling you
to communicate your concepts, facts, add values or reveal
basic insight into products) which synchronizes with your
illustration needs, and submit the form.
The style (painterly,line and wash, signature) is selected
by the client, John Pulinat focuses on creating consistency
and confidence in that specific style.
Pulinat discussed estimated time, price and terms which
is either emailed as a PDF or faxed. Once that is approved,
signed, and faxed or emailed back, usually it takes only one business day.
Once a schedule and budget are established and the
contract is signed, the process is something like this.
He provides a preliminary drawing (generally scanned sent via e-mail)
for approval. This drawing is like a blueprint for a building.
It is much easier to identify and correct problems in
the drawing stage than later in the finished art. If revisions
are needed, a revised drawing is submitted for approval.
Receive the thumb nail sketches and finalize.
After finalization, make arrangement for 1st payment.
Receive the tight pencil stage for review.
Once the drawing is approved, he proceeds to the final artwork.
Approve the developing stage, make 2nd payment.
You have the reassurance of knowing the progress of the job.
If you request, he will send you a digital low res file for review.
Upon completion, receive low-res image for approval.
Receive the final artwork. (The art work, or transparencies,
and/or high-resolution digital files can be delivered either
hard drive or on a disk.) Make final payment.
He shoots his own reference photography as needed.
Releases are obtained from all models.
Once completed, he often shoots a digital photo for approval.
Once the final painting is done and approved;
he can either ship the original artwork for the client
to shoot and/or scan, or he can provide large
format transparencies and/or high-resolution digital
files which can be delivered either online or on a disk.
He shoots his own reference photography as needed.
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